To get straight to the point: Apple empowers its teams with “Enchanté”, a hybrid internal chatbot merging its own technologies with Gemini and Claude. This secret lab allows for real-world and secure AI testing on private servers, a crucial step to refine the models that will soon power a much smarter version of Siri.
Why waste so much time on repetitive tasks when the world’s most secretive company has already found a solution? Tim Cook’s teams now use the internal Apple Enchanté chatbot, a hybrid assistant designed to radically accelerate their daily work. This article lifts the veil on this confidential AI lab and what it teaches us about Apple’s future technological ambitions.
Enchanté, the Secret Chatbot Boosting Apple’s Teams
An AI-Powered Assistant for Daily Tasks
Internally, Apple now relies on the Apple Enchanté internal chatbot. Deployed since late 2025, its objective is clear: to accelerate tasks for both engineers and creatives.
This true conversational AI eliminates daily friction. Here are its main functions:
- Idea generation and brainstorming
- Development and coding assistance
- Text proofreading and correction
- Answers to general knowledge questions
Its interface, modeled after ChatGPT for macOS, ensures immediate adoption by teams, without complex training.
Two Tools for Two Distinct Missions
Enchanté is not alone, however. It is supported by Enterprise Assistant, a second, purely administrative tool.
The logic is undeniable: an engine for creativity (Enchanté) and a hub dedicated to corporate information. The following table summarizes this two-pronged strategy:
| Tool | Main Role | Usage Examples |
|---|---|---|
| Enchanté | Creative and Technical Assistant | Brainstorming, coding assistance, document proofreading. |
| Enterprise Assistant | Corporate Knowledge Hub | Questions about internal policies, employee benefits, code of conduct. |
Under Enchanté’s Hood: Security and Hybrid Strategy
An Engine That Blends the Best of All Worlds
Apple doesn’t joke around with data confidentiality. To prevent any leaks, the internal Apple Enchanté chatbot operates strictly in a closed environment, running on private servers or executed locally on employees’ Macs.
However, the tool is not entirely “homemade,” the company having opted for a hybrid approach and a strategic choice of AI models that mixes several technologies:
- Apple’s own models (Apple Foundation Models)
- Controlled access to Anthropic’s Claude
- Controlled access to Google’s Gemini
This technical cocktail allows Apple to compare performance internally. They thus activate the most relevant engine based on the request.
An Internal Lab for Tomorrow’s AI
Enchanté is much more than a simple productivity lever; it’s a gigantic real-world test bench. Teams submit technical documents and complex files for analysis. It’s the ideal ground to test the system’s robustness.
Everything relies on employee feedback. Each response can be evaluated, which continuously feeds and refines Apple’s models, in a perfectly controlled environment.
Employees are not mere users; they are the first testers, transforming each interaction into valuable data to refine Apple’s future AI products.
Apple’s AI Strategy: More Than Just a Chatbot
From Enchanté to a Smarter Siri
These internal initiatives are not just isolated tests to entertain engineers. They actually constitute a full-scale laboratory that directly shapes the future of artificial intelligence within Apple.
To grasp the scale of the operation, one must look at the complete arsenal Apple is currently deploying behind the scenes:
- Enchanté for productivity.
- Enterprise Assistant for HR and corporate matters.
- Veritas, an older chatbot that served to test the future version of Siri.
The objective is clear: all this work prepares for the arrival of a next-generation Siri, which should also be powered by Google Gemini technology.
Integrated AI, Not Just Added
This is where the difference lies. Even if teams benefit from the internal Apple Enchanté chatbot, the company remains very cautious about the market. They tested a “Support Assistant,” but refuse to deliver a raw conversational robot to the general public.
This restraint is a deliberate choice, advocated by Craig Federighi. The goal is not to foolishly copy the competition by releasing a gadget, but to offer something more organic.
The vision is AI integrated into everything you do, not a chatbot clumsily added on the side. A philosophy that sharply contrasts with the approach of its rivals.
In summary, Enchanté goes beyond being a simple productivity tool: it’s the laboratory where Siri’s future is forged. Apple refines its strategy to offer perfectly integrated AI, far from the frantic race for chatbots. It remains to be seen if the final result will leave us all… enchanted!
